The Things I've Done...
2024 - Present
Owner & Chief Strategist
Not Without Brand Strategy
Amplify brands and drive growth through analyzing current strategies and uncovering new opportunities for success. Help clients achieve overarching goals by establishing brand and marketing protocols; evaluate and secure sponsorships to meet financial targets.
2018 - 2023
Marketing Manager
Great Divide Brewing Co.
Led marketing strategy pivotal in defining the company’s market positioning and brand identity; analyzed market trends and customer needs, as well as created marketing initiatives that communicated the brand’s values and unique selling propositions. Served as spokesperson and handled PR, shaping public perceptions, and maintaining trust with consumers and stakeholders.
2017 - 2018
Events & Partnerships Coordinator
Great Divide Brewing Co.
Elevated brand’s market reputation by overseeing end-to-end management of major consumer events and sponsorships from strategic planning through execution and follow-up. Managed a significant budget and exercised full discretion in strategic financial decisions to optimize outcomes.
2011 - 2016
Director of Content
Examiner.com/AXS.com
Led content strategy for a top-25 most-trafficked website globally, with ~100K contributors; implemented creative incentive programs that surged publishing rates, generated millions of page views daily, and motivated a large freelance network, increasing both content volume and quality.
2009 - 2011
Channel Manager: Arts & Entertainment
Examiner.com/AXS.com
Oversaw A&E contributors (3-5,000 monthly actives); created content calendars; provided story ideas; coordinated credentials; curated and programmed multiple A&E topic pages; created and edited content; vetted potential candidates; provided editorial and technical support for contributors.
Additional Experience
2009
Content Manager
Associated Content (Aquired by Yahoo.com)
Edited and reviewed user generated content across multiple topics; bid on articles based on ROI, quality, exclusivity and other factors; curated and programmed the arts & entertainment vertical.
2005 - 2008
Journalist
Various Publications
Covered news, sports, politics, community, arts & entertainment, and other subjects for:
-
Philadelphia Inquirer
-
Morning Call
-
Bucks County Herald
-
Doylestown Intelligencer
-
Penn News
-
Metromix.com/9news.com
​
​
​
Skills &
Expertise
-
Strategic Marketing Planning
-
Brand Development & Management
-
Digital Marketing Campaigns
-
Market Research & Analysis
-
Product Launch & Positioning
-
Content Marketing Strategy
-
Social Media Engagement
-
Business Development
-
Analytics & Performance Measurement
-
Partnerships & Contract Negotiations
-
Cross-Functional Team Leadership
-
Budget Management & ROI Optimization
Education &
Certificates
​
University of Vermont
BA in English
​
​
Complete Data Analytics Course in Excel (2023)
Adobe Premiere Pro CC Masterclass: Video Editing in Premiere (2023)
Inclusive Leadership: Working with Equity and Diversity (2024)
Udemy.com
​
Pursuits &
Hobbies
-
Avid alpine & backcountry skier - Motto: Ski Like a Kid
-
Ultrarunner - have completed up to 100-mile races
-
RRCA certified running coach - Create training plans
-
Travel & Adventuring - Where to next...?
-
Health & Fitness - Trying to live forever
-
Bibliophile - Reading, buying & selling