Selected Projects
Brand Management: Great Divide Brewing Co. Brand Refresh
Led Denver's oldest and largest brewery through complete brand refresh including logos, art, packaging, print materials, operations materials, signage, digital imagery and a refocusing on core brand priorities. This was the largest project of this type the 30-year-old legacy brand had ever experienced. Refresh led to increase in package sales and positive press engagement.
Business Development: Beach Milk Project
Spearheaded creation of hyper-limited brewery spin-off series of beers with experimental ingredients and advanced brewing methods. The name was a nod to Beach Milk Co., a former tenant in the space, and the cans featured designs by local artists. Project let to increase in retail traffic and to-go sales.
Corporate Social Responsibility: Denver Pale Ale Foundation
Founded 501c3 Denver Pale Ale Foundation with mission to support Colorado-based nonprofits and initiatives important to the brewery and surrounding community. Foundation continued tradition of charitable giving (over $750,000) and supported Metro Caring and Mile High United Way, among others.
Partnerships: #VanLife Adventure Giveaway
Teamed up with several outdoor brands to giveaway a massive prize package including a 3-night/4-day campervan trip plus a YETI cooler, fire pit, hammock, and other swag. Contest garnered over 10,000 entires and was repeated to similar success the next year.
Brand Loyalty: Yeti Awareness Month
Annual celebration of Great Divide Brewing Co.'s most well known beer, Yeti Imperial Stout. Month-long event featured collaborations with retailers, wholesalers, vendors, and other craft beverage producers plus a plethora of in-person events featuring our Yeti mascot. Now going on its 7th year, Yeti Awareness has led to an increase in Yeti Imperial Stout (and other Yeti variants) sales and produced highest grossing taproom weekly sales—in February, a notoriously slow month for taproom sales.
Event Planning: Great Divide Brewing Co. 25th Anniversary Celebration
Planned and executed 25th anniversary party. Ticketed event included street closure, live music, special beer releases, VIP section, and ~600 attendees. Anniversary received over $10K in sponsorship defraying cost and resulting in a revenue positive event.
Entrepreneurship: Not Without Brand Strategy
Established and led a successful brand strategy consultancy, delivering tailored marketing solutions that enhanced client engagement, elevated brand presence and achieved revenue targets. First project helped Registered Neighborhood Organization ideate, plan, organize and execute three-day street festival in downtown Denver.
